Director Product Marketing – Consumer Products VistaPrint, a high-growth, technology-driven e-commerce company, is looking for a Director Product Marketing focusing on the Consumer product line. As the leader of this product marketing team, you will be engaged in bringing products from conceptualization to market, and evolving existing product lines. If you enjoy working in a fast-paced, energetic, and constantly changing environment, this could be the perfect role for you. In this exciting position you will manage a small team for the conceptualization, optimization and expansion of VistaPrint's Consumer & Promotional Product Line. You will own the revenue target for this product line and will not only perform directed analysis of this product, but also proactively identifying areas of opportunity, defining and implementing test plans, and making recommendations to drive the consumer product strategy. As manager of this team you set directions and motivate them to come up with innovative new products while improving existing ones. We are going head on with some strong competitors and you need to drive this team to excellence. The successful candidate will be committed to building a comprehensive suite of products that will position VistaPrint as the clear leader in the market of customized products for consumers. Responsibilities:
- Product definition and requirements, pricing, promotions, content planning, merchandising, QA, marketing and the development of a testing plan
- Develop revenue forecasts and business cases for new products/product categories by working with Finance, Capabilities Development, Marketing and Manufacturing
- Meet revenue goals for selected products by partnering with the channel managers
- Partner with the Direct Marketing Team to develop promotions, splash pages, offers and functionality that will help them meet their goals; develop a central marketing plan for new products with input from this team and project manage the implementation of this plan
- Conduct market research on new and existing products to drive pricing and functionality decisions, including competitive research, customer surveys, industry research, etc.
- Partner with the Analytics Team to identify ways to increase conversion rate (purchase rate), repeat rate and order values for existing products; develop metrics and manage plans to goal; develop forecasts for initiatives and work with Engineering, Marketing and Manufacturing to implement changes and tests
- Manage and develop a team; recruit and grow team as needed to meet product objectives
Requirements: - Bachelors degree required; preferred majors: Economics, Marketing, Business
- 10-12 years relevant work experience, strong preference for experience in an ecommerce environment.
- Preference for experience with consumer products like photobooks, calenders etc
- Excellent analytical skills - ability to build excel models to aid in business decision-making
- Ability to derive actionable business insights from quantitative analysis
- Structured, logical thinking even when working in a fast-paced environment under tight timeframes
- Creative problem-solver
- Strong communication skills - both oral and written
- Self-starter with the ability to drive projects from inception to completion
- Excellent people manager that can build and motivate his team and bring them to new heights.
About VistaPrint: "VistaPrint is experiencing a secular growth phase that is allowing it to grow through the cyclical challenges of its competitors, which is one of the greatest signs of the emergence of an enduring and transformational business institution." - Stifel Nicolaus & Co. | February 2008 VistaPrint Limited (Nasdaq:VPRT) is the small business marketing company having served over 19 million customers worldwide. VistaPrint offers small businesses everything they need to market their business with brand identity and promotional products, marketing services and electronic marketing solutions. A global company, VistaPrint employs more than 1,600 people and operates 19 localized Websites serving over 120 countries around the world. A broad range of marketing products and services are available online at www.vistaprint.com. VistaPrint's products are satisfaction guaranteed.
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