• Senior Marketing Specialist, Paid Search

    Job ID
    25973
    Category
    Marketing
  • Job Description

    As a member of Vistaprint's Channels & Markets team, you will own and optimize Paid Search (PPC) campaigns associated with several categories within Vistaprint’s core product offering.  This detail-oriented professional will work closely with Analytics and Product Marketing to understand customer behavior, how best to merchandise and promote our products to our customers, and focus on customer acquisition while maximizing total revenue and lifetime value.
     
    What you’ll do all day:
    - Reporting on your product and channel performance. You’ll be recapping the daily and year over year performance for the Paid Search channel with particular focus on campaigns under your ownership.
    - Optimizing and testing. Apply your understanding of the competitive landscape, our customers’ needs and profiles, and current campaign performance to test new ideas for increasing customer acquisition or improving user experience and thus ROI of the campaign.
    - Growing the business. We’re unique in Paid Search. We have access to a lot of data.  It’s a demand-driven channel.  You’ll work cross-functionally to unlock insights about customer behavior for other teams, and you’ll continue to leverage this data to grow not just Paid Search but also the business.
    - Collaborating globally. You’ll partner with colleagues on our team in Europe to deliver results globally. You’ll be expected to incorporate their feedback and partner with them to impact results in multiple regions.
    - Operationalizing & executing tactical optimizations. You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel.
    You’ll be measured on how well you:
    - Impact the business. Solve challenging business problems, learn new tools and techniques, work through the data, and find the meaningful insights that will help improve our business.
    - Partner and communicate.  Work closely with your colleagues, not just on the Paid Search team, but also in other areas of the business to solve problems together, innovate, and turn ideas into reality.
    - Deliver results. Utilize strong organization and project management skills and attention to detail, and effectively manage projects supporting multiple business initiatives.
    We’re looking for someone who:
    - Has advanced knowledge of Paid Search.  You are a master of campaign and keyword management and understand the major components of good account architecture and account health. Ideal candidate will have 2-4 years’ experience, previous work with automation and optimization tools (such as third party bid management applications) preferred.
    - Is comfortable multi-tasking. You enjoy and can handle multiple projects at once.  You deliver on timelines, set expectations with key stakeholders in your projects, and are comfortable tackling complex business tasks and decisions.
    - Is a resourceful and driven problem solver.  You enjoy tackling complex problems and using your data analysis skills and business acumen to identify solutions that will help our business grow.
    And a few reasons you might love it:
    - You'll grow and learn a lot.You will be exposed to a wide range of projects in our growing company, work with amazingly talented colleagues, and have the opportunity to solve a diverse set of problems.
    - You’ll have the opportunity to make a difference. You’ll be working on projects that can have a real impact on decisions – we are a very data-driven company and Paid Search is a massive driver of Vistaprint’s performance.
    - You’ll love your colleagues and teammates.  You will work with people who are as energetic, smart, and driven as you are.  We’ve got an amazing team and we thrive off of each other – you’ll thrive too.

    English External Posting

    As a member of Vistaprint's Channels & Markets team, you will own and optimize Paid Search (PPC) campaigns associated with several categories within Vistaprint’s core product offering.  This detail-oriented professional will work closely with Analytics and Product Marketing to understand customer behavior, how best to merchandise and promote our products to our customers, and focus on customer acquisition while maximizing total revenue and lifetime value.

     

    What you’ll do all day:

    • Reporting on your product and channel performance. You’ll be recapping the daily and year over year performance for the Paid Search channel with particular focus on campaigns under your ownership.
    • Optimizing and testing.  Apply your understanding of the competitive landscape, our customers’ needs and profiles, and current campaign performance to test new ideas for increasing customer acquisition or improving user experience and thus ROI of the campaign.
    • Growing the business. We’re unique in Paid Search. We have access to a lot of data.  It’s a demand-driven channel.  You’ll work cross-functionally to unlock insights about customer behavior for other teams, and you’ll continue to leverage this data to grow not just Paid Search but also the business.
    • Collaborating globally. You’ll partner with colleagues on our team in Europe to deliver results globally. You’ll be expected to incorporate their feedback and partner with them to impact results in multiple regions.
    • Operationalizing & executing tactical optimizations. You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel.

    You’ll be measured on how well you:

    • Impact the business.  Solve challenging business problems, learn new tools and techniques, work through the data, and find the meaningful insights that will help improve our business.
    • Partner and communicate.  Work closely with your colleagues, not just on the Paid Search team, but also in other areas of the business to solve problems together, innovate, and turn ideas into reality.
    • Deliver results.  Utilize strong organization and project management skills and attention to detail, and effectively manage projects supporting multiple business initiatives.

    We’re looking for someone who:

    • Has advanced knowledge of Paid Search.   You are a master of campaign and keyword management and understand the major components of good account architecture and account health. Ideal candidate will have 2-4 years’ experience, previous work with automation and optimization tools (such as third party bid management applications) preferred.
    • Is comfortable multi-tasking. You enjoy and can handle multiple projects at once.  You deliver on timelines, set expectations with key stakeholders in your projects, and are comfortable tackling complex business tasks and decisions.
    • Is a resourceful and driven problem solver.  You enjoy tackling complex problems and using your data analysis skills and business acumen to identify solutions that will help our business grow.

    And a few reasons you might love it:

    • You'll grow and learn a lot. You will be exposed to a wide range of projects in our growing company, work with amazingly talented colleagues, and have the opportunity to solve a diverse set of problems.
    • You’ll have the opportunity to make a difference. You’ll be working on projects that can have a real impact on decisions – we are a very data-driven company and Paid Search is a massive driver of Vistaprint’s performance.
    • You’ll love your colleagues and teammates.  You will work with people who are as energetic, smart, and driven as you are.  We’ve got an amazing team and we thrive off of each other – you’ll thrive too.

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