• Digital Media Buyer

    Job ID
    26330
    Category
    Marketing
  • Job Description

    Vistaprint’s digital advertising team is venturing down an exciting, transformative path to redefine how the business leverages display advertising to meet varying and complex business objectives. Made possible by an evolving technology stack and rich datasets, the digital team is reshaping how Vistaprint taps into the market via display advertising opportunities across devices, platforms, and digital media consumption forums.  This is an exciting time to join our evolving team and contribute to a refined, cutting edge approach to digital advertising.
    The digital advertising team is looking for a Digital Media Buyer to join our display team and help us achieve business objectives within an ever-evolving landscape.  The Digital Media Buyer will partner with our strategy team to translate business objectives into high impact media plans aimed at generating brand awareness, shifting brand perceptions, and eliciting direct response.  The ideal candidate possesses digital media expertise and experience developing comprehensive media plans for international brands. 
    Responsibilities:
    Develop global media plan
    - Partner with channel strategists to translate market objectives into localized media plans
    - Develop, manage, optimize paid media campaigns across multiple digital platforms and formats such as display, social media, video, native and more
    - Appropriately size media investments across walled gardens and open ad exchanges
    - Identify untapped opportunities with niche sites and networks highly indexing against target audience and business goals
    - Define on reserve vs programmatic buys within media plans
    - Set-up and monitor advertising campaigns
    - Lead the preparation and submission of RFPs to prospective sites, DSPs, and vendors
    - Identify 3rd party data sources and technology for enhanced targeting
    Deliver against financial targets
    - Collaborate with internal stakeholders to manage quarterly media budgets across key European markets to deliver against financial targets
    - Collaborate with digital media analyst to evaluate media performance and associated KPIs to ensure campaign objectives are being met.
    - Analyze campaign data and develop strategies to scale investments and improve performance.
    - Measure and optimize campaigns daily using vendor dashboards, site analytics suite, and other reporting suites
    - Partner cross-functionally to understand incrementality of media tactics and efficacy of media spend
    Optimize media plans per business objective
    - Monitor program performance and optimize buys to achieve business objectives
    - Maintain and report weekly campaign KPIs and insights to internal stakeholders
    - Appropriately size media investments across walled gardens and open ad exchanges
    - Identify, evaluate, and optimize media formats, platforms, and publishers to achieve business objectives
    - Continuously monitor media supply availability, market rates (CPM, CPC, CPA), and competitive activity
    Ad hoc responsibilities
    - Define and manage appropriate application of device targets (desktop, mobile, CTV, etc) and display formats (banner, video, native, etc) relative to business objectives
    - Keep abreast of market trends and industry benchmarks
    Requirements:
    - 3-4 years of relevant experience with digital media buying
    - Experience working with various DSPs and exchanges (at an agency or trading desk)
    - Experience buying digital media on reserve or programmatically
    - Experience with third-party ad servers (DoubleClick, Atlas, Flashtalking, etc.)
    - Experience with research tools (@Plan, Comscore, etc)
    - Working knowledge of digital analytics platforms (Adobe Analytics, Google Analytics)
    - Hands-on campaign set up experience in Facebook Business Manager and Google Ads
    - Excellent relationship building, communication and negotiation skills
    - Successful track record as a collaborative business partner
    - Experience managing advertising budgets
    - Ability to thrive in a fast-paced dynamic environment
    - Exceptional work ethic, self-motivated, proactive and attention to detail
    Apply now and find out what #LifeInVistaprint is all about!
     
    Equal Opportunity Employer
    Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases we strive to do more than the law requires.

    English External Posting

    Vistaprint’s digital advertising team is venturing down an exciting, transformative path to redefine how the business leverages display advertising to meet varying and complex business objectives. Made possible by an evolving technology stack and rich datasets, the digital team is reshaping how Vistaprint taps into the market via display advertising opportunities across devices, platforms, and digital media consumption forums.  This is an exciting time to join our evolving team and contribute to a refined, cutting edge approach to digital advertising.

    The digital advertising team is looking for a Digital Media Buyer to join our display team and help us achieve business objectives within an ever-evolving landscape.  The Digital Media Buyer will partner with our strategy team to translate business objectives into high impact media plans aimed at generating brand awareness, shifting brand perceptions, and eliciting direct response.  The ideal candidate possesses digital media expertise and experience developing comprehensive media plans for international brands. 

    Responsibilities:

    Develop global media plan

    • Partner with channel strategists to translate market objectives into localized media plans
    • Develop, manage, optimize paid media campaigns across multiple digital platforms and formats such as display, social media, video, native and more
    • Appropriately size media investments across walled gardens and open ad exchanges
    • Identify untapped opportunities with niche sites and networks highly indexing against target audience and business goals
    • Define on reserve vs programmatic buys within media plans
    • Set-up and monitor advertising campaigns
    • Lead the preparation and submission of RFPs to prospective sites, DSPs, and vendors
    • Identify 3rd party data sources and technology for enhanced targeting

    Deliver against financial targets

    • Collaborate with internal stakeholders to manage quarterly media budgets across key European markets to deliver against financial targets
    • Collaborate with digital media analyst to evaluate media performance and associated KPIs to ensure campaign objectives are being met.
    • Analyze campaign data and develop strategies to scale investments and improve performance.
    • Measure and optimize campaigns daily using vendor dashboards, site analytics suite, and other reporting suites
    • Partner cross-functionally to understand incrementality of media tactics and efficacy of media spend

    Optimize media plans per business objective

    • Monitor program performance and optimize buys to achieve business objectives
    • Maintain and report weekly campaign KPIs and insights to internal stakeholders
    • Appropriately size media investments across walled gardens and open ad exchanges
    • Identify, evaluate, and optimize media formats, platforms, and publishers to achieve business objectives
    • Continuously monitor media supply availability, market rates (CPM, CPC, CPA), and competitive activity

    Ad hoc responsibilities

    • Define and manage appropriate application of device targets (desktop, mobile, CTV, etc) and display formats (banner, video, native, etc) relative to business objectives
    • Keep abreast of market trends and industry benchmarks

    Requirements:

    • 3-4 years of relevant experience with digital media buying
    • Experience working with various DSPs and exchanges (at an agency or trading desk)
    • Experience buying digital media on reserve or programmatically
    • Experience with third-party ad servers (DoubleClick, Atlas, Flashtalking, etc.)
    • Experience with research tools (@Plan, Comscore, etc)
    • Working knowledge of digital analytics platforms (Adobe Analytics, Google Analytics)
    • Hands-on campaign set up experience in Facebook Business Manager and Google Ads
    • Excellent relationship building, communication and negotiation skills
    • Successful track record as a collaborative business partner
    • Experience managing advertising budgets
    • Ability to thrive in a fast-paced dynamic environment
    • Exceptional work ethic, self-motivated, proactive and attention to detail

    Apply now and find out what #LifeInVistaprint is all about!

     

    Equal Opportunity Employer

    Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases we strive to do more than the law requires.

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